Hey folks, Harry here... DEADPOOL has our attention... The early screenings have produced super happy happy fan buzz. Getting this Hard R DEADPOOL movie early this year feels like a Christmas present! Though the predictions of gigantic box office... I hope so. Right now there is an inequity of box office results amongst the ratings.
It's been 12 years since PASSION OF THE CHRIST set the record domestic box office for R-rated films - The last huge R-rated film was AMERICAN SNIPER last year, but I'm wildly curious to see how DEADPOOL performs. The character is HUGELY popular. For the last several years, I've seen tons of DEADPOOL merch at the moll, but far less merch for the other Marvel characters. You go to conventions and there's a ton of DEADPOOLs walking around. Kids love him, Teenagers love him and grown-up kids love him too. Could DEADPOOL change R-rated realities?
We'll see. FOX is doing a great ad campaign, we'll just see if folks go nuts at the theater. It has a good place on the calendar... I hear it is tracking really really well. I'm pulling for it. We need more variation for the Superhero genre and this is a welcome turn.
Now - check out these two spots for DEADPOOL:
So - How do you think DEADPOOL will do?
Keep it cool,
Harry
