Everything about this poster is awful.
From the groan-worthy, cornballer tagline (that could be applied to like 50% of all Hollywood movies) to the massive Photoshopped heads of Bridges and Streep to the fact that the poster says absolutely ZILCH about the film it's promoting, this is an obvious and seemingly desperate attempt by The Weinstein Company to reach the HUNGER GAMES/DIVERGENT crowd by any means necessary. You can't even tell this film takes place in the future, with the kid's shit-colored American Apparel tee and a look at the desert which doesn't come into play until the film's third act. This could be a sequel to THE HOST for all we know.
I'm a childhood fan of Lois Lowry's book, and it's hard to root against Philip Noyce, so I'm hoping for the best out of this project. But as Vitruvius would say, this poster is just…the worst.
THE GIVER feeds you new memories (hopefully good ones) on August 15th.
-Vincent Kim-Zahedi
”Papa Vinyard”
vincentzahedi@gmail.com
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