Rovio, the Finnish creator of the hit iPhone and iPad game, which has sold more than 6.5 million downloads, wants to turn the property into a major franchise that crosses over to other platforms -- from TV shows and movies to toys and comicbooks. The company's founders have been making the rounds of the studios and tenpercenteries over the last several weeks weighing which ancillary offers to move forward with first.I'm struggling to figure how exactly this game could be adapted for either the big or small screens, as it's transcendent in its simplicity and I'm not exactly sure what writers could key on and expand. Although, I suppose some of the set-up/"backstory" could be further developed into a narrative. Approaching it in the style of say... the old Road Runner/Wile E. Coyote cartoons, or THE SIMPSONS' Itchy and Scratchy, could work? Maybe?