So Far, Jay Leno Doing No Better Than Conan O'Brien At 11:35??
Published at: April 23, 2010, 5:13 p.m. CST by hercules
I am – Hercules!!
TV By The Numbers has a fascinating look at how the first seven weeks of Jay Leno’s second try at “The Tonight Show” compares to Conan O’Brien’s first “Tonight Show” try.
Seven weeks in, Leno is doing no better than Conan.
Seven weeks in, Leno is averaging a 1.0 in the 18-49 demo while David Letterman averages a 0.8. These are precisely the same numbers "The Tonight Show" and "The Late Show" were pulling seven weeks into Conan’s “Tonight” tenure.
(And if one averages the first seven weeks, we see Conan's 18-49 audience during that period was far bigger than Leno's.)
The chart also reminds us that before “The Jay Leno Show” started last September (at week 16 into Conan’s run, I think), Conan won the 18-49 race against Letterman every single week last summer.
Only after “The Jay Leno Show’s” arrival as Conan’s 10 p.m. lead-in did Conan begin losing to Letterman in 18-49 for the first time.
Find TV By The Numbers’ highly illuminating chart here.