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DOLLHOUSE, SMALLVILLE, L&O Plummet To Nielsen Sub-Basement!! MEDIUM Leads CBS To Friday Victory?? Ratings Armageddon!!

I am – Hercules!! Viewers 18-49 (previous week in parentheses): 1.8 (2.0) Medium 1.7 (2.2) Ghost Whisperer 1.7 (1.5) Dateline 1.6 (1.7) Numbers 1.6 (2.3) 20/20 1.5 (1.5) The Jay Leno Show 1.2 (1.3) Law & Order 1.0 (----) The Forgotten (r) 1.0 (1.4) FlashForward (r) 0.9 (1.0) Smallville 0.8 (1.0) Brothers 0.8 (----) ‘Til Death 0.8 (1.0) Dollhouse 0.5 (0.5) America’s Next Top Model (r) * Friday ratings have fallen into an abyss. The only series posting gains from last Friday is “Dateline.” * “Dollhouse,” down 41% last week from its February premiere in the Fox Friday Death Slot, fell another 20% this week. * “Smallville,” down 45% last week from its 2008 premiere, fell another 18% this week. * “Law & Order,” down 41% last week from its 2008 premiere, fell further also. * Glenn Gordon Caron’s new-to-CBS “Medium,” while now drawing only a fraction of its old non-Friday NBC audience, nonetheless emerged as Friday’s top-rated show, building on its fellow psychic-drama lead-in, "The Ghost Whisperer." * Boosted perhaps by the bigger audience for lead-in “Dateline,” “Leno” on Friday matched its lowest rating ever, which makes it look almost heroic against the rest of the night. James Hibberd’s analysis can be found here.
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