Merrick here...
Beginning July 7, the SciFi Channel will no longer be identified as the SciFi Channel.
Instead, the network...and all things related to it...will be summarily rebranded Syfy.
Syfy -- unlike the generic entertainment category “sci-fi” – firmly establishes a uniquely ownable trademark that is portable across all non-linear digital platforms and beyond, from Hulu to iTunes. Syfy also creates an umbrella brand name that can extend into new adjacent businesses under the Syfy Ventures banner, such as Syfy Games, Syfy Films and Syfy Kids.
...says a newly issued press release.
Perhaps I'm being dense (more so than usual), but I'm struggling to grasp the conceptual distinction between "SciFi" and "Syfy"...or is one even intended?
