Paramount has confirmed that in the movie, the name G.I. Joe will become an acronym for "Global Integrated Joint Operating Entity" — an international, coed task force charged with defeating bad guys. It will no longer stand for government issued, as in issued by the American government....says THIS ARTICLE at Fox News, which goes on to indicate:
The word is that in the current political climate, they're afraid that a heroic U.S. soldier won't fly.(sigh) As if the project didn't already have a big enough hurdle to leap with Stephen Sommers directing. And now this? Okay, so I don't know a lot about G.I. JOE...but this isn't exactly what I think of when the name comes to mind. I think the toy line is pretty frickin' cool, though, and I remember the jingle used to sell them when I was growing up: